# Imperfect Foods How Imperfect Foods partnered with Mutations to build an interactive, fun marketing site

Imperfect Foods redesigned their marketing site in 2021 as they were raising their Series D funding. The redesign featured animations to better showcase their offerings and the critical impact of food waste on the environment. When they realized they needed a technical partner with expertise in animations and interactive UX, they brought in Mutations to partner with their in-house team.

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## ABOUT IMPERFECT FOODS

[Imperfect Foods](https://imperfectfoods.com/) is a grocery delivery service (and a Public Benefit Corporation) on a mission to reduce food waste. After raising their Series D ($110M) in early 2021, Imperfect needed to quickly roll out a major upgrade to their marketing site. They invested in an extensive redesign and turned to Mutations to help implement their highly interactive new design for their site, which receives about 2 million visits/month.

## HIGH-LEVEL SERVICES

- ANIMATION & INTERACTIVE UX  
- RESPONSIVE & MOBILE  
- DESIGN PRODUCTION  
- WEB DEVELOPMENT  
- PROJECT MANAGEMENT

## THE SOLUTION HIGHLIGHTS

- Mutations was brought in as the technical and implementation partner for the website build-out. Imperfect’s technical goals were to increase the site’s interactivity without reducing performance or accessibility. We were particularly attentive to performance impact as we began development.
- Mutations paired with the in-house tech leadership, delivering website animations and sophisticated front-end functionality on the newly designed site.
- We guided the Imperfect team through the performance considerations. We worked iteratively with the design agency to ensure that the intended brand elements and interactivity came through while maintaining a performant site.
- New components were delivered in Storybook to facilitate design feedback and development between the fully remote and distributed teams.
- The partnership featured very tight, regular communication across the Mutations devs and PM, the Imperfect internal team, and the design agency.

## THE TECH

- REACT  
- ADVANCED CSS TECHNIQUES  
- STORYBOOK (TO SHOWCASE COMPONENTS)

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